Business Support
Some added help to successfully market your products with our glass.
When we say there’s so much more behind our glass, we back it up every day with a service commitment to partnership and operational support. And, as your partner, we take things even further with wide-ranging business support that provides training, education, incentives and marketing when and where you’ve told us you need it most. All of this as we work to innovate across all of our product solutions to better position your business to meet the glass demands of tomorrow. At Guardian, we never lose sight of the fact that our success depends on yours.
Education and training.
The more you know about glass, the more you can put that knowledge to work in growing your business. So consider this an open invitation to join “Glass Fundamentals,” Guardian’s famous (and free) crash course in all things glass. These workshops are held several times a year at locations in Michigan, New York and Iowa. Over the course of three days you’ll gain:
- A general understanding of glass production, processing and fabrication.
- Behind-the-scenes information on value-added glass products such as coated low-E glass and laminated glass.
- A basic understanding of glass fabrication processes and installed applications.
- Insights into glass and glass-industry terminology.
- Valuable sales training and support.
- Sneak peeks at upcoming Guardian glass innovations.
You’ll also tour a Guardian float glass plant and see how one furnace produces 500 tons of glass per day. You’ll socialize and network with colleagues and professionals throughout the glass and window industry. And you’ll leave with a 260-page resource you can keep for future reference. Contact your Guardian representative for dates and locations.
Put the power of PLUS to work for you.
Loyalty deserves recognition. That's why we offer Guardian PLUS, the most comprehensive buyer-bonus incentive program in the industry. We not only reward you for your support, but we also provide funds to help you build your business.
All rewards program PLUS members earn funds by purchasing any Guardian product. These funds can be used for almost anything:
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A business building and promotional program. As a Guardian PLUS member you can promote yourself—with our money. Simply promote ClimaGuard products along with your company and we’ll pick up the tab. You can use funds for:
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What’s more, Guardian PLUS members have access to prepackaged programs to help grow and improve your business. These programs include:
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For details, download our Guardian PLUS brochure.
Guardian PLUS Program members, PLUS Program Web Site.
Marketing and promotional assistance.
If you’re selling ClimaGuard products, the least we can do is provide promotional materials that help you get the word out and close the deal. Therefore, any and all of the following branded ClimaGuard items are available to use as you see fit:
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In addition, we can also provide logos, artwork, and guidance and assistance when you want to develop your own branded marketing collateral and materials, including but not limited to:
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Contact your Guardian sales representative to discuss your promotional needs.
Inventory management and planning assistance.
Comprehensive business support services mean keeping an eye on future demand. Guardian is leading the industry in developing energy-performance glass products and solutions for the residential window market so that you are ahead of “green” regulations and fully positioned to meet tomorrow’s ENERGY STAR standards and code-driven requirements. We’re standing by to help you plan for and navigate the ever-changing regulatory environment at all governmental levels. There’s never been a better time to talk to us about ClimaGuard energy performance–your energy efficiency expert is just a phone call away.
Access other markets and segments.
Looking to expand into new geographic markets or ancillary glass markets like furniture making, aluminum window manufacturing or light commercial manufacturing? With Guardian’s global reach, we’re uniquely positioned to help you analyze business opportunities and provide you with market intelligence through our vast network of contacts.
We may be able to introduce a new potential outlet for your windows, or help you tweak your products to make them viable for another part of the world. Find out how our business contacts could help boost your business.
Valuable market research.
Market research plays an important role in driving and informing your business decisions. As an extension of our business support services, we can provide you with data to help support your sales strategy. Whether it’s research on dynamic glazing or triple glazing, we’re studying it from every angle and are more than happy to share what we’ve learned. As a member of large associations that can provide valuable marketing insights, we can access demographic information for any market you may want to target. Find out what there is to find out by contacting your Guardian sales representative today.
